The Peace and Profit Manifesto: Conscious Abundance with Todd White

How do you turn wine into a health food and create the fastest-growing wine club in the world?

If you're Todd White and Dry Farm Wines, you do it by sourcing sugar-free, keto friendly, lab tested wines, focusing on gratitude, love, abundance - and by only working 6 hours a day.

They call it the peace and profit manifesto.

Contrary to most entrepreneurial beliefs, they work less, set strict boundaries on personal and work lives, focus on fun, health, family, and wellness, and they never strive for financial goals.

Sound crazy?

Maybe...but they're the fastest growing wine club in the world and abundance is more than a state of mind at Dry Farm Wines. Maybe they're onto something...

The Peace and Profit Manifesto

The unique rituals that serve as the foundation for the Dry Farm Wines Peace and Profit Manifesto have been exquisitely outlined here by DFW partner and health evangelist Mark Moschel.

This daily practice of group meditation and gratitude, has led to a unique bond within the Dry Farm family and it has led to increased productivity - to the tune of 100% grow in 2016 and 20% growth from month to month in 2017.

Their short work day (they only work 6 hours a day, from 11am to 5pm) and their lack of focus on profit have turned Napa (and Silicon) Valley traditions upside down, all while creating the world's fastest growing wine club.

While their work day begins at 11am, they meet daily at 10am for team meditation and gratitude practices. They also get together after work 3-4 times weekly for tastings and group dinners (read: keto feasts)

Last week, I joined the Dry Farm team for a morning meditation and gratitude session, took a leisurely walk through Napa Valley vineyards with Todd White, spent a few highly focused hours working in their office, then hit a group workout and enjoyed one of their famous family-style keto feasts filled with enlightening conversation.

Here's what I learned, and what you need to know to bring more peace, love, and prosperity into your life (or business).

1. Focus on gratitude and abundance. Expressing gratitude changes our brains (more on this next Monday with Ben Greenfield). Todd and the Dry Farm family realize that beginning each day with meditation and gratitude practices strengthen their familial bonds and create a team that truly loves each other.

2. Spread light and love. Fear and doubt cannot exist in the presence of love, light, and support. By creating an environment filled with the former, nothing is impossible and this team is filled with the confidence to reach beyond normal limits to experience abnormal growth and success. Their embodiment and spreading of this abundance makes them an infectious group that is the life of the party at every conference and event they attend.

3. Serve your mission and your community first, not the bottom line. Possibly the area where Dry Farm deviates the most from standard start-up and entrepreneurial culture, they're focused on finding peace with their purpose and enjoying the process. For them, it's a n intentional effort to NOT lean or strive for certain outcomes (financial or otherwise). The fascinating thing - as one might glean from The Law of Attraction - is this intention seems to attract those outcomes like a magnet.

To be clear, the team at Dry Farm hustles. They do work, and each member of the team carries more than their fair share.

To get a better understanding of their approach, consider the following passage from Stuart Wilde's Silent Power:

"The concept becomes obvious when we comapre the difference between striving and working. Striving is leaning emotionally into a goal, a target - yearning for it, feeling pressured by your lack of it - [...] trying to get it. That's striving.

Working is moving relentlessly toward your target, one step at a time, in a organized and disciplined way.

This can also been seen in the difference between effort and struggle. [...] Usually, if you're struggling, there's something wrong."

4. Set boundaries. Today's world of hyper-connectivity makes it easier than ever to answer customer emails, communicate with team members and keep projects moving from all corners of the world at all hours of the day. Dry Farm has intentionally limited work to a 6-hour window on weekdays only, allowing them to stay balanced, fresh, and productive - in all areas of their life.

They only work from 11am to 5pm M-F, they don't open or send work emails outside that window, and they don't do weekend work emails.

It's worth noting that weekday productivity is bolstered by the fact that none of them eat lunch (they're all ketogenic and they all practice IF) - so that 6 hour work day does not include a lunch break.

Listen to the interview here: